Penny moje 1 (My Number One)

Classic media

Penny stores are the largest retail chain in the Czech Republic. The campaign showed what this means from people’s point of view. It’s not about abstract size, but a real advantage – proximity. Penny is in the most locations in the Czech Republic – it’s thus closest for everyone. Wherever they are.

Real people appear in the campaign – no actors – and they were recorded by three teams around the Czech Republic. A total of nineteen versions of television spots were produced.